Campaigns — Vani Shah

Requiem — SPARK Magazine Issue No. 26 editorial spread

SPARK Magazine — Requiem, Issue No. 26

Creative Director · 2025

Creative-directed SPARK Magazine's twenty-sixth issue from concept through final layouts, building a full editorial arc around grief, instinct, and transformation.

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Modest Angel campaign, model in the printed tee against a graffiti wall

PikuPajku — Modest Angel Campaign

Creative Direction, Styling, Hair & Makeup · 2026

An exploration of how far PikuPajku's visual language could stretch into a masculine-facing audience without losing its core identity.

Concept

Softness versus edge — romantic script typography set against raw industrial environments and punk-influenced texture.
Water, movement, and contrast lighting used as physical texture to test how far the brand language could stretch while staying recognizable.

My Role

Creative direction, styling, and hair and makeup from concept through execution.

Modest Angel campaign, model in water spray at night

Modest Angel campaign, model mid-motion under falling water

Modest Angel campaign, model leaping through water spray

Modest Angel campaign, back of the 222 print tee

Modest Angel campaign, full-length look in an industrial alley

Modest Angel campaign, model holding the Modest Angel tee

Modest Angel campaign, model seated beside a red ladder at night

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Pikupajku Campaign

Creative Direction, Styling & Model · December 2025

A partnership with the European brand Pikupajku, their first model of color. Creative directed and styled from concept to finish against a Texas roadside chapel.

Results

Published on Pikupajku's official Instagram and website, as well as my creative platform.
First month: 12,507 views, 472 total interactions, 400 likes, 29 comments, 24 saves, 5 reposts.

Pikupajku campaign, full view of the white roadside chapel

Pikupajku campaign, wide shot beside the red chapel door

Pikupajku campaign, holding a black cat inside the chapel

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Freeze promo, model holding a fishing net above the creek water

SPARK Magazine — In the Face of Devastation: Freeze

Creative Direction · December 2025

A cinematic prologue to SPARK Issue No. 26, Requiem. Freeze explores stasis as a threshold state: the moment between collapse and transformation.

My Role

Concepted the narrative and visual direction for Freeze within the larger Requiem arc.
Designed and executed special-effects makeup and built the environmental set at a natural creek location.
Styled the model and directed lighting, emotional pacing, and photographer collaboration on set.

Results

Published on SPARK Magazine's official Instagram and website.
16.4k views, 561 likes, 58 comments, 49 shares, 12 reposts, 4 saves — the most interacted piece SPARK has published to date.

Freeze promo, model kneeling in the water over layered textiles

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SPARK Magazine — In the Face of Devastation: Flight

Creative Direction · Set Design · 2025

A chapter break from Requiem staging escape as a physical, emotional release. Built from scratch on set.

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Ode to Hiraeth opening spread for SPARK Issue No. 25, Jubilee

SPARK Magazine — Ode to Hiraeth, Issue No. 25 "Jubilee"

Creative Director · Set Design · HMUA · November 2025

A nostalgia-soaked story for SPARK's Jubilee issue, built around childhood memory and the ache of growing up. I developed the concept end to end and designed and built the entire set.